"Do you realize," the phytolinguist will say to the aesthetic critic, "that they

couldn't even read Eggplant?" And they will smile at our ignorance, as they

pick up their rucksacks and hike on up to read the newly deciphered lyrics of

the lichen on the north face of Pike's Peak.*


𝕹𝖔𝖙𝖍𝖎𝖓𝖌 𝖎𝖘 𝖑𝖔𝖘𝖙

(𝔫𝔬𝔱𝔥𝔦𝔫𝔤 𝔦𝔰 𝔠𝔯𝔢𝔞𝔱𝔢𝔡, 𝔢𝔳𝔢𝔯𝔶𝔱𝔥𝔦𝔫𝔤 𝔦𝔰 𝔱𝔯𝔞𝔫𝔰𝔣𝔬𝔯𝔪𝔢𝔡)

**Ursula K. Le Guin, ‘The Compass Rose’, 1982

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𝕹𝖔𝖙𝖍𝖎𝖓𝖌 𝖎𝖘 𝖑𝖔𝖘𝖙

(𝔫𝔬𝔱𝔥𝔦𝔫𝔤 𝔦𝔰 𝔠𝔯𝔢𝔞𝔱𝔢𝔡, 𝔢𝔳𝔢𝔯𝔶𝔱𝔥𝔦𝔫𝔤 𝔦𝔰 𝔱𝔯𝔞𝔫𝔰𝔣𝔬𝔯𝔪𝔢𝔡)

Florania main ethos lies in finding solutions to achieve consistent and sustainable progress in clothing and choice of materials, trough the skills and brains of our team.


What else would you expect from a clothing movement grounded in optimism? The images convey a world that “could be” – that is, if we worked in tandem with nature instead of exploiting it.

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˞͛꒰๑ऀ •̆ꈊ͒ू•̆๑ऀ꒱⁇

Trouble is an interesting word. It derives from a thirteenth-century French verb meaning "to stir up, 'to make cloudy," "to disturb."


Our task is to make trouble, to stir up potent response to devastating events,

as well as to settle troubled waters and rebuild quiet places. In fact, staying with the trouble requires learning to be truly present.*

*Donna Haraway, ‘Staying with the trouble: Making Kin in the Chthulucene’, 2016